What We Do

Welcome to Red Analytics, the perfect ally for midsize research firms navigating the intricate landscape of delivering impactful recommendations to their clients. If you find yourself at the intersection of advanced analytics and the challenge of delivering results that truly matter to your clients, you're in the right place. We understand the unique demands and aspirations of midsize research firms, and our tailored solutions are designed to elevate your expertise and outcomes.

Our focus is crystal clear: partnering with research firms like yours to amplify your capabilities when the journey leads you beyond the confines of routine analytics. As you grapple with the dynamic realm of delivering actionable insights and strategies to your clients, we step in as your seasoned co-pilot. Our collaboration enhances your toolkit, enabling you to tackle projects with deeper impact and innovative precision. We stand ready to bridge the gap between the analytical complexities and your imperative to deliver strategies that reshape businesses.

At Red Analytics, we recognize the intricate challenges you face in an evolving industry, where 'best practices' can sometimes feel like limited solutions. If you're seeking a trusted partner to empower your midsize research firm to navigate uncharted territories in analytics, we're here to guide you. Our expertise is not just about crunching numbers; it's about transforming your analytical endeavors into compelling narratives that drive business growth. Join us in shaping the future of research by going beyond conventions and embracing impactful strategies that make a real difference for your clients.

Values and Culture

Perhaps you've heard the saying "Your culture is your strategy" or "Culture eats strategy for breakfast." Both true, but what is culture and how do you get a good one?

Culture evolves from common, agreed upon, and practiced values. The difficulty, however, is that values can conflict. For example high quality and speed often lead to different strategies or decisions. That is why you need a hierarchy so you know which values are dominate and which are subordinate when they are conflicting.

Excellence means uncompromisingly high standards.  Productivity means using systems thinking and technology to deliver faster and cheaper and will never take precedence over excellence. Curiosity means always looking for a better way to solve problems and will never be prioritized over productivity or excellence.

Jake Lee - Founder, Red Analytics

I'm obsessed with helping businesses make better decisions. My interest comes at the intersection of being fascinated by the psychology of decision making, an affection for optimization and deep curiosity about data and statistics.

I've been engaged in Statistics/Marketing Science since 2005 and have many years of experience with customer segmentation and Discrete Choice (Choice-based Conjoint, Conjoint Analysis). I founded Red Analytics so more actively express my values in the marketplace.

When not at work, I'll be in the backyard grilling up some gourmet cheeseburgers.

Publications

• Brand - Price Interactions in Discrete Choice: But Should You?
• A Proposed Hierarchy of Evidence for Discrete Choice Experiments

More coming soon.

Conference Presentations / Tutorials

• Price Fixing: Can you construct an experimental design to make price sensitive consumers appear price seeking? Sawtooth Software Conference 2021
• Multivariate Analysis with MaxDiff, Advanced Research Technique Forum (ART) 2019
• Managerial Inference from a Direct Utility Model for Volumetric Conjoint, Advanced Research Technique Forum (ART) 2018
• Properties of Direct Utility Models for Volumetric Conjoint, Sawtooth Software Conference 2018
• Web-based Conjoint Simulators via Shiny, ART 2017
• Conjoint Analysis Upper-level Models, ART 2016
• Make Your Conjoint Simulator Shiny, Sawtooth Software Conference 2016
• Better MNL Conjoint through Informed Vb, ART 2015
• Evaluating Anchored MaxDiff via Simulation, Sawtooth Software Conference 2013
• A Gibbs-like Framework for Global Segmentation, ART 2009

Location - Headquarters

Almost all work is completed virtually, we are conveniently located in the Mountain Time Zone, to support research firms anywhere in the US.