Elevating Midsize Research Firms with Crucial Analytics Assistance
Data Alchemy: We Turn Primary Research Data into Strategic Gold
We Help Research Firms Deliver World-class Analytics
Golden Success Stories: Clients’ Transformative Experiences
Red Analytics’ PPA-conjoint has transformed our analysis process. What used to take weeks now feels almost instantaneous, with clear, compelling recommendations that practically present themselves.
Red Analytics is not only easy to work with, they are the best in the business. I’ve worked with them on numerous engagements for more than a decade and they always hit the mark from a strategic actionability standpoint.
Red Analytics not only resolved the limitations we faced with our previous software partner but exceeded expectations by delivering a custom simulator that forecasts essential client metrics.
Traditional discrete choice models weren’t suited for analyzing our subscription services. Red Analytics addressed this gap by creating a custom model on top of the standard approach designed specifically to inform our subscription strategy. This specialized approach has greatly enhanced our decision-making capabilities, directly impacting our business strategy.
It’s rare to find an analytics partner who not only understands your needs but anticipates them. Most firms might wait for directions, but Red Analytics is different. They proactively suggested hypothesized segments and provided the initial draft of the segmentation inputs. Can’t wait to partner again on the next one.
During my 30+ years working in consumer insight, I’ve worked with many analytics vendors who simply took orders. Red Analytics is different. They truly invest in our company’s success, aligning our research goals with tailored analytics. Their custom analyses have not only deepened our understanding but also significantly enhanced our project outcomes. With Red Analytics, we’re not just keeping pace; we’re setting the pace in data-driven innovation.
Where other analytics providers might offer basic, off-the-shelf deliverables, Red Analytics went above and beyond by developing a custom Discrete Choice simulator tailored to our needs. This tool allowed for seamless integration with our financial modeling and has significantly improved our strategic decision-making. Their distinctive approach has greatly enhanced our planning process, enabling smarter, data-driven decisions.”
Using Red Analytics to build the conjoint models for a client competing in a non-standard market was the key to the project’s success. Standard conjoint models led to counterintuitive recommendations, like charging less for a 10-pack than for a 3-pack. Because Red Analytics took the time to understand the unique market, we used PPA-conjoint which aligns more closely with real-world market dynamics and enhances the quality of pricing strategies. The great insights from the models was the cornerstone for the great recommendations.
What Makes Red Analytics Different?
Data Alchemy isn’t just our practice—it’s our craft.
By rejecting the one-size-fits-all approach of Single Blueprint Technology, we harness complexity to unearth nuanced insights that traditional methods miss. This approach doesn’t simplify; it clarifies, ensuring that every solution is as unique as the challenges it addresses. Rather than offering a standard menu of analytic techniques, we delve into the intricacies of your project, crafting the analysis that directly address your unique objectives and challenges.
Our ultimate aim is to help you deliver impactful research that drives client success.